Job Description: Social Media Marketing Specialist at Waldorf Handwork Educators
Company Overview: Waldorf Handwork Educators is dedicated to deepening the understanding and enjoyment of Waldorf handwork education. We offer programs, teacher training, conferences, professional development, and craft skills classes for Waldorf handwork teachers and homeschoolers.
Position: Social Media Marketing Specialist
Location: Online/Remote
Job Type: Part-time – Salary: DOE
Job Summary:
We are seeking a creative and dynamic Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing a social media strategy to promote Waldorf Handwork Educators and our online professional development programs for handwork teachers. This position requires an in-depth understanding of social media platforms, content creation, and digital marketing trends, combined with a passion for Waldorf education and especially crafts. Main Responsibilities:
Content creation:
Develop engaging and visually appealing content, including images, videos, and written posts, to promote Waldorf craft teacher training and online professional development programs. Social media management:
Manage and maintain our presence on various social media platforms (e.g. Facebook, Instagram, Pinterest), ensuring regular posts and engagement with followers. Campaign development:
Plan and execute social media campaigns that align with organizational brand goals and values to increase awareness and enrollment in our programs. Community Engagement:
Engage with followers by responding to comments, messages and questions, fostering a supportive and engaging online community. Email marketing:
Create and manage email marketing campaigns to keep our audience informed and engaged, using Constant Contact. Analysis and Reporting:
Monitor and analyze the performance of content and email and social media marketing campaigns, using insights to optimize strategies and generate reports on key metrics. Collaboration:
Work closely with the WHE team to understand all future programs and ensure consistent messaging and brand representation across all platforms. Qualifications:
Waldorf Education Knowledge:
A thorough knowledge or experience of Waldorf education and manual work is required. Social Media Knowledge:
Proven experience in managing social accounts and creating content for various platforms. Content Creation Skills:
Strong writing, graphic design, and video editing skills. Proficiency in tools such as Canva, Adobe Creative Suite or similar is a plus. Email Marketing Knowledge:
Experience in creating and managing email campaigns using platforms such as Constant Contact or Mailchimp. Marketing Knowledge:
Understanding digital marketing strategies including audience targeting, SEO, and engagement tactics. Organizational Skills:
Ability to manage multiple projects, meet deadlines, and maintain attention to detail. Communication Skills:
Excellent verbal and written communication skills to effectively convey the organization’s message. Desired Qualifications:
Digital marketing experience in an educational or non-profit environment. Understanding and experience of Waldorf handwork. Application Process:
To apply, please send your resume, a portfolio of social media work, and a cover letter describing your experience and interest in Waldorf education to shellie@waldorfhandwork.org.
To learn more about our organization, visit our website www.waldorfhandwork.org